A report by Falkirk Council has highlighted how an estimated 600,000 visitors spent in the region of £84m supporting local businesses and jobs in 2021 in the local area.
The report (approved today 17 October) went on to detail that 860,000 visitors were welcomed in 2022/23 to the Helix Park generating in the region of £1.5m from the park itself.
The report also stated how the success of The Helix's current business strategy can be attributed to the collaborative efforts of its staff, business development teams, and external partners, including Scottish Canals, National Lottery Community Fund, VisitScotland, and VisitFalkirk.
New five-year strategy
A new strategy for the next five years is also set to enhance what the Helix provides for visitors in the future with an emphasis on an ‘inspirational’ visitor experience.
The strategy also has a focus on sustainability by integrating it into site management, promoting active travel, exploring EV (Electric Vehicle) charging, and encouraging travel between key locations such as The Helix, Rosebank Distillery, Falkirk Distillery, The Falkirk Wheel, Falkirk Town Centre and Callendar Park.
It went on to outline priority areas for the future so that by 2028, Helix Park will:
- Continue to remain as a 5-star visitor attraction, retaining high sustainability values.
- Attract 1 million visitors annually and provide a quality experience for every visitor.
- Generate £1.75m in income from various trading opportunities such as catering, tours and retail.
- Deliver a vibrant, sustainable outdoor events program with less reliance on public sector funding.
Cllr Cecil Meiklejohn, Leader of Falkirk Council said: “Helix Park is one of our major tourism attractions that brings in visitors from across the globe and its impact on our local economy is huge.
“It already is recognised as a world-class attraction and is an example of responsible and sustainable tourism that can be used as a model for others.
“It’s an amazing asset to have in our area and we look forward to continuing to develop it as a place to enjoy.”