Pictured above Councillor Bryan Deakin (centre) and local residents Clare Gibson (left) and Caitlin Duncan (right).
Residents across the Falkirk Council area will soon have a chance to enter into a lottery to win cash prizes just simply for binning their litter.
From 1st May, LitterLotto along with Keep Scotland Beautiful are joining forces with Falkirk Council to promote the new lottery where one lucky local winner will be selected at random to win £100 every month.
As well as the monthly Falkirk cash prize, entrants are entered into the weekly UK-wide LitterLotto £1000 prize pot.
The more times you enter, the more chances you have to win.
LitterLotto works by encouraging residents to turn their trash to cash by offering cash prize incentives for simply binning their litter responsibly by dropping litter into bins and not on streets and paths helping to create a cleaner environment for everyone.
Councillor Bryan Deakin, Falkirk Council's spokesperson for Climate Change, is asking residents and visitors to download the free LitterLotto app and become part of the solution to ridding the streets of unsightly litter.
He said: "LitterLotto is a new and innovative way to encourage the residents and visitors of Falkirk to bin their litter responsibly. The less litter on our street the better. I know our residents take great pride in our area and this scheme will help to encourage more responsible litter disposal habits that should last a lifetime."
Barry Fisher, Chief Executive at Keep Scotland Beautiful, said: “We are delighted to be working in partnership with LitterLotto and Falkirk Council to bring this innovative app to Falkirk to promote behavioural change in a fun and rewarding way. This is yet another positive step towards tackling the nationwide litter emergency.”
To take part, residents must be 18 or over and need to download the free LitterLotto app onto a mobile phone.
To enter the monthly prize draw, using the app’s camera function, users upload photos of themselves binning litter into council street bins located on streets, paths etc (not household recycling bins).
Full information on LitterLotto is available www.falkirk.gov.uk/litterlotto